About Event

This meetup is a heartfelt gathering discussing important topics related to global business strategies. It is aimed at startup founders, marketers, business owners, experts, and creators who are interested in expanding their businesses internationally. Participants will enjoy dinner (self-paid) along with a speaker presentation and networking opportunities. Entry to the event is free. The meetup is scheduled for Thursday, August 14, 2025, with the following timing: - 18:30 – 19:00: Guest arrival - 19:00 – 19:30: Guided networking - 19:30 – 20:30: Speaker presentation - 20:30 onward: Open communication The venue for the event is Istanbul.dxb. The guest speaker is Daria Chernozub, Co-Founder of Unicorn Embassy and Chief Community Officer at Weimpa. Topics of discussion will include: - Adapting products and strategies through localization, language, and cultural understanding. - Characteristics of target audiences and communication channels. - The role of ambassadors in entering new markets. - Partnership strategies for accelerating global expansion. - The benefits of local communities for global development. - How to properly establish representation in any country. - An umbrella of a global decentralized brand.